Mission

Elevate the economic status of California’s Latino community through
voter education and participation.

BOARD OF DIRECTORS

Hon. Joe Coto, President
James Acevedo
Hon. Ignacio DeLa Fuente
Ruben Garcia
Krystell Guzman
Estella Lopez
Robert Moncada
Hon. Gloria Romero

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KEY RESULTS

  • Create a coalition of elected and appointed officials, opinion leaders to support measures that contribute to the Latino community's economic vitality.

  • Develop public and private partnerships that support locally owned and operated Latino businesses.

  • Conduct town hall meetings with elected and public officials on housing, energy, water, and transportation issues and how they increase economic inequality among Latino families.

  • Increase awareness of government policies impacting Latino families by hosting neighborhood seminars.

EDUCATE. PARTICIPATE. ELEVATE.

PRIORITIES

✔ Organize, educate, and increase voter turnout among Latino registrants in economically depressed regions of California.

✔ Increase Latino voter awareness and understanding about governmental policies adversely affecting their quality of life, including energy costs and reliability, the high cost of children’s healthcare, lack of access to banking services, and water and air quality.

✔ Cultivate relationships between the business community and Latino consumers.

✔ Support locally owned or operated Latino-owned businesses creating jobs and contributing to the tax base.

✔ Maintain a network of elected and appointed officials, labor, community, and opinion leaders to create public support for Latino issues.


✔ Bring awareness to elected and public officials on the economic, environmental, and social impact of California’s housing crisis.